Web Seller
Role title: Web Seller
Also known as
Relevant professions:
Summary statement: The web seller is in charge of online sales.
Mission:  To contribute to the success of the enterprise, i.e. visibility, traffic and/or sales, through the website, web application or web campaign.
Deliverables: AccountableResponsibleContributor
  • Sales campaigns.

  • Sales analysis and reports.

  • Use the features of a website, web application or web campaign geared at selling goods or services over the internet.

  • Marketing strategy / plan.

Main task/s:
  • Web Campaign Management - planning and executing online marketing campaigns.

  • Conversion Strategies - such as converting page-views to revenue.

  • Search Engine Optimisation - achieving optimal search engine results.

  • Web Analytics - providing detailed reports on the relative success of said campaigns.

Environment: Usually works in a team alongside other sales people and reports to a Sales Director or Sales Team Leader.
  • Sales rate.

  • Response rate.

  • New customers gained.

  • Repeat customers.

Langage versions :