e-Tourism Marketing Specialist
Role title: e-Tourism Marketing Specialist
Also known as
Relevant professions:Web marketing specialist

SEO Manager

SEM & Online PR Manager
Summary statement: The e-Tourism Marketing Specialist deals with online marketing and promotion for tourism organisations and destinations.
Mission:  To contribute to the success of tourism campaigns by generating visibility and traffic and/or sales through online applications or campaigns.What is the mission of this Role Profile ?
Deliverables: AccountableResponsibleContributor
  • e-Marketing campaigns

  • Marketing analysis and reports


  • Define and take charge of the promotion of a website, online application or online campaign

  • Develop, manage, and optimize e-marketing programs

  • Provide analysis and insight on e- marketing programs

  • Evaluate new e- marketing opportunities to maximize growth

  • Marketing strategy / plan

  • Communication / Social media strategy / plan

  • Sales strategy / plan

Main task/s:
  • Use advanced ICT tools to dynamically interact with clients, providing advice about regions, promoting destinations globally, handling complaints and ensuring that special groups, such as disabled travellers, are adequately served.

  • Develop e-Marketing strategy in coordination with the online community / social media manager and the e e-sales specialist.

  • Plan and execute e-marketing campaigns.

  • Develop conversion strategies such as converting page-views to revenue.

  • Manage Search Engine Marketing (SEM), pay-per-click (PPC) advertising, plan, execute and monitor key word marketing campaigns.

  • Manage Search Engine Optimisation (SEO) to achieve optimal search engine results.

  • Manage affiliate marketing programmes.

  • Manage e-mail marketing and Customer Relationship Management (CRM) programmes.

  • Provide detailed analysis and reports on the success of e-marketing campaigns.

Environment: The e-Tourism Marketing Specialist usually works with the marketing team while collaborating closely with the social media and team.
KPI’s:
  • Number of new visitors

  • Number of new visitors

  • Number of bookings per customer per year

  • Average order value

  • Conversion rate

  • Bounce rate

  • Cancellation rate

  • SEO/SEM performance indicators: CPA (Cost-Per-Action), ROAS (Return On Advertisement Spending), Google AdWords’ Quality Score

Langage versions :

EN