Web Designer
Role title: Web Designer
Also known as
Relevant professions:
Summary statement: A web designer creates and updates websites from a design and content layout point of view.
Mission:  To contribute to the success of an organisation, through presenting relevant information on a website in a way that is both accessible and memorable.
Deliverables: AccountableResponsibleContributor
  • Cost- and time requirements and schedule of web design.

  • Website design specification.

  • Concepts and prototypes.

  • Web site design implementation.

  • Search engine optimisation.

  • Plays a pivotal role in the web development team by providing attractive ways of implementing websites from a design and content layout point of view.

  • Website or web application development / finalizing.

  • Usability and ergonomics.

  • Web marketing.

Main task/s:
  • Develop design specifications in accordance with technical specifications.

  • Search engine optimisation.Develop, adapt, maintain style sheets.

  • Develop and implement graphical user interface (GUI).

  • Test the website from a usability point of view (in the absence of usability specialist).

Environment: Usually works with the web development team alongside technicians, such as web programmers, webmasters, web content managers, in which the web designer, in many instances, represents the marketing and communications point of view. Works also with the web marketer.
KPI’s: Although a successful design is difficult to measure per se, the following will be indicators:
  • Page ranking.

  • Search engine ranking.

  • Number of new visitors.

  • Page views / visitor.

  • Visitor return rate.

  • Average order value.

  • Bounce rate.

  • Transformation rate of visits into orders.

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