Web Content manager
Role title: Web Content manager
Also known as
Relevant professions:
Summary statement: A Content Manager takes care of the business perspectives of the website in planning, defining, organising structuring and controlling the web content.
Mission:  Managing the web content, advertising, marketing in accordance with (if needed) cultural approach in order to increase, visits, orders….
Deliverables: AccountableResponsibleContributor
  • Management of content (text, graphics, pictures audiovisual files).


    • Integration of content.


    Main task/s:
    • Analyse of needs.

    • Choice of editorial solution.

    • Informations curation.



    Environment: Usually works with the project manager. May also interact with technicians, such as programmers, webmasters, etc.
    KPI’s:
    • Transformation rate visits, orders/subscriptions.

    • Search engine optimization.

    • Revisit rate.


    Langages versions :

    EN

    FR

    DE

    ES

    HU