An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.
Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.
Mr Duncombe says when recruiting staff he has been « shocked at the poor quality of written English ».
Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility, he says.
More information: BBC