As most new internet jobs are available in SMEs, it is important to note that professional profiles are different in SMEs than in large organisations.
Working on the internet in an SME requires a more transversal approach and involves more communication and marketing skills. Of course, technical skills are important, but the final decision to hire a professional will mostly depend on his/her soft skills.
The PIN project (Leonardo da Vinci network) identifies technical and soft skills for key internet-related job profiles and will publish them on the e-Jobs Observatory.
Les Echos, one of the main French economic newspapers, recently published an article on some of the main findings of the project.