How to write for the Web ? just KISS !

Curated by Editoile (French communication agency )

A web redactor needs to keep some principles in mind to write correctly for the web : we can summarise as follows :
just KISS :
Keep It Short and Simple
This does not mean without style but just sweet and simple.
Just simplify formulation, to be understandable at first blick. This is not simple, it means to work hard to be clear like a water source ! Does each word has an added value ?