e-Tourism is one of the engines for development of tourism industry specially for independant hotels, while international chains have quality standards which are well known by custommers. Operators need to be trustable on long term in order to develop confidence from customers. Actually some actors have a small term view, in order to catch customers without ensuring the service they are waiting for.
A french study from Hotel, cafés and restaurants newspaper, analyse some key points that customers declare as important issues such Wifi access. 34 % of hotels visitors (and 54 % of business visitors) declares that free efficient wifi access is the most important issue they look when booking an hotel. At the same time, some hotels and operators develop a « free access » where access to email and VPN are intentionnally blocked and very small broadband, and they propose a « premium access » where broadband is wider, access to emails is allowed, as well as VPN. the cost of this « premium access » can be up to 25% of room cost. Booking portals (including market leaders) argue that they just forward informations given by hotels and decline their responsability about informtions given ! Even when they are informed about wrong informations they continue to deliver them !
This clearly decrease the confidence the customers have on those operators. When analysing e-Tourism market, the e-Jobs Observatory identified the customer orientation, as well as ethical way of marketing as one of the main issue for e-Tourism !….
Source : le Cercle Les Echos
A study carried out between December 2012 and January 2013 among Swiss hotels shows the increasing economic importance of e-Tourism, in particular on-line booking. Booking.com
is the most frequently used OTA (on-line travel agency) in Switzerland.
According to the study’s data, its market share among OTA increased from 53% to 67%. Moreover, The total amount of commissions paid to intermediaries by Swiss hotels add up to estimated 194 million francs of which 124 million francs were spent for commission payments to online channels. That means serious business for e-Tourism and on-line travel agencies!
Download study in German, French or English.
According to WTO, the Internet is playing a fundamental role in the distribution of tourism information and sales. Increasing proportion of users are buying services on–line, in this sense, online booking and reservation services have been widely accepted among both leisure and business travelers to a degree where it is true to say that « e-tourism » has taken off and the touristic sector will gain a larger and larger share of the online commerce market.
In the light of these fast and stimulating challenges, the eTourism Framework consortium is pleased to announce its 1st Seminar that will take place in the Villa Spinola Grimaldi inside the Parco Tigullio, in Lavagna (Genova), Italy on March 19th 2013.
The event will start at 3.00pm with a presentation of the eTourism Framework project’s scopes, objectives and expected outcomes. It will then continue with interactive Round Tables of the « World Café » type, composed of about 10 key experts from an international perspective and from industry and training institutions to discuss relevant questions for e-Tourism and how they are in line with times and market needs.
For further information about this event please contact the local organizers FOR SAS Mrs. Paola Del Giudice at firstname.lastname@example.org
Launched at the eleventh UNCTAD quadrennial ministerial conference in São Paulo, Brazil, the E-Tourism Initiative is part of UNCTAD’s task force on sustainable tourism for development.
The Initiative is part of the UNCTAD XI Information and Communication Technologies for Development Partnership. This partnership encompasses activities in the areas of free and open-source software, e-tourism, ICT policies, e-measurement, ICT indicators and e-finance.
Linking sustainable tourism and ICTs for development, the demand-driven E-Tourism Initiative will strengthen developing country capacities to promote their tourism product and dynamically match it to worldwide demand.
The Initiative focuses on the development and implementation of ICT-based tools that will help communities tap the international market by strengthening and including local institutional and human capacities in the global market and promoting local involvement and ownership.
The E-Tourism Initiative is part of UNCTAD’s technical cooperation activities.