Internet industry doesn’t suffer from financial crysis. According to the IAB Adex study, conducted by PwC, the value of the Polish market of online advertising in the first half of 2011 amounted to almost billion zł. It is about a quarter more than in the corresponding period of last year. Video Advertising also increased its strength, as well as the expenditures for product advertising.
Report of the IAB survey conducted by PwC Adex indicates that the value of the online advertising market in Poland in the first half of 2011 amounted to 942 million zł, which – compared to 741 million zł recorded during the first six months of 2010 – is an increase of 201 million zł. Taking into account the results of previous studies it has to be stated that the upward trend in this sector still persists.
Taking into account the structure of Internet advertising the most important channel of advertising is graphics ad with 40% share in the first half of 2011. On the following locations were, respectively: marketing search engines (SEM – 34%), advertisements (18%) and e-mail (7%). All ad types recorded increases.