The confusion over the role of the web community manager creates discrepancies in Internet communities all over the world. In Spain 60% of unemployed people would like to redirect their careers and the Community Manager is their favourite option.
Being a community manager has become fashionable but nobody knows why. Some charge 18,000 euros per year while others earn more than 45,000. Some design complex online communication strategies while others write text messages on Twitter. Some have 10 years of experienceand an MBA and others took only a shortcourse of a few hours. The profiles are very different but they one thing in common – their title: community manager!
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