For some years now, Facebook has been investing in the Web and continues to attract new users. Its traffic has not stopped increasing, what level of traffic does this social network giant generate for other websites? The answer to this question for French news websites can be found in the study below.
On average for French news websites, Facebook accounts for nearly one visit out of 100 when all different traffic sources are considered…
As part of this study, we only took into consideration 12 leading French news websites audited by AT Internet solutions.
For overall traffic, after all different traffic sources have been considered, the average share of Facebook as a referrer for French news websites was 0.7% in March 2010. By way of comparison, Google’s share was 41.1%, in other words almost 60 times greater.